According to MailOnline, the advertisement was posted on the side of 30 vans in Moscow, Russia, and featured a woman cupping her breasts. Covering the nipples, to preserve some modicum of modesty, was the caption, “They attract”.
The PR campaign caused drivers around the city to be distracted, as cars crashed into one another while the vans drove around. One of the affected motorists, Ildar Yuriev said,
“I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck.”Meanwhile, ADVTruck.ru, the company behind the campaign has promised to pay compensation to all those who were affected by the accidents.
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